UK SMEs trade all year round yet more than a quarter of their revenue is driven by seasonal peaks. We’ve explored their preparedness and challenges in dealing with seasonal demand. What is seasonal demand? This refers to peaks in business activity that correspond to things like the seasons, school holidays and other religious or cultural calendar events.
Our conclusion: SMEs are being stretched on cash flow in meeting seasonal demand which is hindering their growth. Additionally, not enough businesses are seeking advice on how to improve their cash flow.