'Tis the season

SEASONAL PEAKS

It might not be time to deck the halls with boughs of holly quite yet but it’s the best time to start preparing for the festive season. Why? Because more than a quarter of the revenue earned by the UK’s SMEs is driven by seasonal demand. So while most of us are enjoying holidays in the sun, 27.4% of business owners are thinking about tinsel and tree lights.

MARKETINVOICE BUSINESS INSIGHTS

Our Seasonal Peaks report explores the challenges UK SMEs face when it comes to seasonal demand – and what they’re doing to prepare. What is seasonal demand? This refers to peaks in business activity that correspond to things like the seasons, school holidays and other religious or cultural calendar events.

Our conclusion: SMEs are being stretched on cash flow in meeting seasonal demand which is hindering their growth. Additionally, not enough businesses are seeking advice on how to improve their cash flow.

Download the infographic or head to our blog for more highlights from our Seasonal Peaks report. You can also find our press release here.

KEY STATS

Seasonal stats

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